From http://sixminutes.dlugan.com/2009/03/09/book-review-advanced-presentations-design-andrew-abela/
1. Audience — Who is your (most important) audience?
2. Objectives — What is your objective for this presentation?
3. Problem / Solution — What business problem are you helping to provide a solution for?
4. Evidence — What evidence are you offering to support your solution?
5. Anecdotes — Which anecdotes illustrate your message?
6. Sequencing — In what sequence will you present your evidence?
7. Charts — Which charts will best convey your data?
8. Layouts — What layout will you use for each slide?
9. Stakeholders — Have you addressed the concerns of each stakeholder?
10. Measurement — How will you measure the success of your presentation?
Other review comments:
* When presenting data, pay particular particular attention to what is new or different.
* Drive action. Or in Abela’s words: “What does it allow them to start doing, stop doing, or continue doing that would be difficult or impossible without this information.” (p47)
* Respecting the challenges faced by users. Understand what problems and levers the audience has available to them.
* Consider your audience “type”. How does the audience best absorb information?
* Consider the presentation environment. In what context will the audience be engaging with the information?
* Use different types of data (e.g. statistical, anecdotal). Sometimes specific data points can help focus attention better than an aggregate metric.
* Identify problems, then give people the tools to address the problem. This parallels Abela’s storytelling technique of creating and resolving tension.
* Users before technology. Usability before features. Abela notes: “Presentation and advice and tools have been developed for the benefit of the presenter, not the audience.” (p5)